Monday, December 22, 2008

The Little Weekly Newspaper That Could

The New York Times has a cool story today about the TriCityNews, a weekly newspaper out of Monmouth County, N.J. Apparently, the newspaper and it's staff of 3.5 employees are prospering because they aggressively IGNORE the Web.

Their website is very minimal, mostly a little text about the paper's mission and ad rates, but nothing more (check it out here).

Dan Jacobson, the publisher and owner of the TriCityNews, explained to the New York Times why:

"I don’t understand how putting content on the Web would do anything but help destroy our paper. Why should we give our readers any incentive whatsoever to not look at our content along with our advertisements, a large number of which are beautiful and cheap full-page ads?”

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